| 摘要 | 第1-6页 |
| Abstract | 第6-8页 |
| CONTENTS | 第8-10页 |
| Chapter One Introduction | 第10-14页 |
| ·Research Background | 第10-11页 |
| ·Significance and Objective of the Research | 第11-12页 |
| ·Organization of the Thesis | 第12-14页 |
| Chapter Two Literature Review and Theoretical Framework | 第14-33页 |
| ·Literature Review | 第14-22页 |
| ·Orientalism and Cultural Hegemony | 第14-15页 |
| ·Literature Review on Orientalism | 第15-20页 |
| ·Literature Review on Kung Fu Panda and Mulan | 第20-22页 |
| ·Theoretical Framework | 第22-31页 |
| ·About Orientalism | 第22-27页 |
| ·Definition of Orientalism | 第24页 |
| ·Latent Orientalism and Manifest Orientalism | 第24-25页 |
| ·Textual Attitude and the Role of Oriental ism | 第25-27页 |
| ·Stuart Hall's Encoding-Decoding Theory | 第27-31页 |
| ·Stages of Stuart Hall's Encoding and Decoding | 第27-28页 |
| ·Asymmetry between Encoding and Decoding | 第28-30页 |
| ·Denotation and Connotation | 第30-31页 |
| ·Brief Summary of the Chapter | 第31-33页 |
| Chapter Three American Animated Films and Its Cultural Essence | 第33-39页 |
| ·Films and Intercultural Communication | 第33-34页 |
| ·Features of American Animated Films | 第34-36页 |
| ·Commercialism | 第34-35页 |
| ·International Oriented | 第35-36页 |
| ·Disney's China Strategies | 第36-37页 |
| ·Cultural Essence in American Animated Films | 第37-38页 |
| ·Brief Summary of the Chapter | 第38-39页 |
| Chapter Four Analysis on Mulan and Kung Fu Panda | 第39-74页 |
| ·A Brief Introduction to the Analysis | 第39页 |
| ·Analysis on Encoding of Mulan | 第39-52页 |
| ·Film Plot of Mulan | 第39-40页 |
| ·Significance of Mulan | 第40-41页 |
| ·Chinese Elements Encoded in Mulan | 第41-46页 |
| ·Chinese Settings, Props, Calligraphy | 第41-42页 |
| ·Chinese Martial Arts | 第42-43页 |
| ·Chinese Feudal Autocracy | 第43-44页 |
| ·Images of Chinese Women | 第44-46页 |
| ·Postcolonial Elements Re-encoded in Mulan | 第46-52页 |
| ·Sense of Independence and Individual Equality | 第46-48页 |
| ·Self-worth and Self-realization | 第48-52页 |
| ·Analysis on Encoding of Kung Fu Panda | 第52-72页 |
| ·Film Plot of Kung Fu Panda | 第52-53页 |
| ·Significance of Kung Fu Panda | 第53页 |
| ·Chinese Cultural Elements Encoded in Kung Fu Panda | 第53-65页 |
| ·Chinese Characterization With Cultural Hegemony | 第54-56页 |
| ·Visual and Acoustic Feast with Chinese Characteristics | 第56-57页 |
| ·Chinese Cultural Symbols of Dragon and Martial Arts | 第57-60页 |
| ·Chinese Philosophy of Taoism and Confucianism | 第60-65页 |
| ·Postcolonial Elements Re-encoded in Kung Fu Panda | 第65-72页 |
| ·Heroic Individualism | 第66-67页 |
| ·American Dream | 第67-69页 |
| ·American Humor | 第69-72页 |
| ·A Brief Summary of the Chapter | 第72-74页 |
| Chapter Five Conclusion and Suggestions | 第74-77页 |
| ·General Conclusion | 第74-75页 |
| ·Limitations of the Study | 第75页 |
| ·Suggestions for Further Study | 第75-77页 |
| References | 第77-81页 |
| Acknowledgements | 第81页 |
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